What the checker looks at
Your meta title and meta description are the two lines Google shows for your page in the search results. They do not appear on the page itself, which is exactly why so many owners never notice they are missing, too long, or unhelpful. The scan checks:
- Title tag length. Google usually shows around 60 characters before it trims the rest. A title cut off mid-word looks careless and can hide the phrase you most want to rank for.
- Meta description length. Around 150 to 160 characters are shown before the cut-off. Too long and your closing line vanishes; too short and you waste the space you have to win the click.
- Missing descriptions. If a page has none, Google grabs a random sentence from the page. That is rarely the line you would have chosen to sell yourself.
- Duplicate descriptions. The same description copied across many pages wastes the chance to describe each one and can look like thin content.
Why your title and description decide the click
Ranking on Google gets you into the room. Your title and description decide whether anyone actually walks over to you. Two businesses can sit side by side in the results, and the one with the clearer, more tempting description wins the click while the other is scrolled past. That click is the whole point of ranking, so a weak description quietly wastes every bit of SEO effort that got you there. It is one of the cheapest improvements you can make, because you are simply rewriting two lines of text.
Meta description checker vs a manual look at your source code
You can check a single page by hand: view the page source, hunt for the description tag, count the characters. It works, but it is slow, easy to get wrong, and impractical once you have more than a couple of pages. Most owners never get past the homepage.
PageScore checks your title and description automatically and reports them in plain English, then places that result next to your SEO, speed, mobile and security scores so you see the whole picture at once. If you enjoy digging through source code, do it too. If you want to know which pages need their titles and descriptions rewritten and why, run the scan below.
Writing titles and descriptions that earn the click
A strong title leads with the phrase people search for and reads like a real answer, not a slogan. A strong description says clearly what the page offers and gives a reason to choose you, within the space Google shows. Write one for every important page, keep each unique, and put the words your customers actually type near the front. The £29 professional audit report reviews the titles and descriptions across all 20 pages and tells you exactly which to rewrite and how. If you would rather have the whole site built with search-ready titles from the start, the John Hitchens build is a fixed £400, delivered in 2 to 3 days.