What a website grader actually measures
A grader turns dozens of technical checks into one honest score you can act on. Ours groups every finding into five categories, because a small-business site owner does not need a lab report. You need to know what is costing you enquiries and what to fix first.
- Speed. How quickly your pages load, especially on a phone on mobile data. Slow pages lose visitors before they ever see your offer.
- SEO. Whether Google can find, read and rank your pages. Weak on-page SEO means fewer people discover you in the first place.
- Mobile. Whether your site is genuinely usable on a small screen, not just shrunk to fit. Most local searches happen on phones.
- Security. Whether your site uses HTTPS and avoids the warnings that make browsers flash "Not secure" at your visitors.
- Accessibility. Whether people using larger text, screen readers or keyboard navigation can still use your site. Better accessibility also tends to mean cleaner, more Google-friendly code.
Each category gets its own score, so you can see at a glance where the weak link is. A site can be fast but invisible to Google, or beautiful on desktop but broken on a phone. One overall grade hides that. Five category grades expose it.
Why your grade affects your enquiries
A website is a sales tool that works while you sleep, or it is a leak that quietly loses you business. When your grade is low, the damage is rarely dramatic. It is a steady trickle: a visitor who waited three seconds too long, a page Google never indexed, a contact form that would not submit on an iPhone. You never see those lost enquiries, which is exactly why they are dangerous.
Grading your site makes the invisible visible. Once you can see that mobile scores 42 out of 100, you can do something about it. Guesswork becomes a to-do list.
How to read your PageScore grade
When your scan finishes, work through it in this order:
- Look at the lowest category first. That is where the biggest, cheapest wins usually sit.
- Read the plain-English notes. Every finding says what it is and why it matters to your visitors, not just what a tool flagged.
- Fix the quick wins yourself. Compressing an oversized image or adding a missing page title costs nothing but a little time.
- Get the detailed report for the rest. The £29 audit lays out all 20 pages of findings in priority order, so you know precisely what to tackle and in what sequence.
Website grader vs the HubSpot website grader
The HubSpot website grader is a well-known tool that gives a broad marketing-oriented score. PageScore is built for a different job: a UK small-business owner who wants an instant, plain-English read on their own site and a clear next step to fix it.
The honest difference is focus. PageScore scores speed, SEO, mobile, security and accessibility in one place, translates every finding into what it means for your enquiries, and gives you an optional 20-page action report and a fixed-price build path if you would rather someone just sorted it. We do not make claims about any other tool's features here, because you can try both and judge for yourself. Run the scan below and see your own result.
Ready to grade your site?
Scan your website now and get your instant score. If you want the full picture, the professional audit report is £29 with instant delivery, and covers 20 pages of prioritised fixes. If you would rather have it built properly from the start, the John Hitchens website build is a fixed £400, delivered in 2 to 3 days.
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