How to check your website's SEO
You do not need to be an SEO specialist to know whether your site is set up to be found. There are three questions that matter most, and the scan answers all three:
- Can Google find your pages? If your pages are not indexed, they cannot appear in search at all. This is the first thing to confirm, because everything else is wasted effort if Google never sees your content.
- Does each page tell Google what it is about? Page titles, descriptions and headings are the labels Google reads. Missing or vague ones mean Google guesses, and guessing rarely helps you rank.
- Are you targeting the words your customers type? The best-optimised page in the world earns nothing if it targets a phrase nobody searches for.
What the SEO score actually looks at
The scan runs the on-page checks that decide most small-business rankings, then rolls them into one score you can act on:
- Titles and descriptions. Every page needs a unique, descriptive title and a description that earns the click from a Google result. These are your shop window in search.
- Headings. One clear main heading per page, with sensible sub-headings, helps Google and readers understand your content.
- Indexing signals. Whether your pages are open to Google or accidentally blocked, and whether you have a sitemap telling Google where everything is.
- Content clarity. Whether your pages actually contain the words a buyer would search, or hide behind jargon and slogans.
- Technical basics that affect SEO. HTTPS, mobile-friendliness and speed all feed into how Google ranks you, so they count here too.
Translating every finding into enquiries
An SEO tool that just lists red flags is not much use to a busy owner. PageScore turns each finding into a business consequence, because that is what helps you decide what to fix:
- A missing page title is not a technical footnote. It is a Google result with no headline, so fewer people click, so fewer people ever reach your site.
- A page Google cannot index is a page that will never bring you a single visitor from search, however good it is.
- Targeting jargon instead of buyer language means your ideal customer searches, and finds a competitor, because they never typed the words you optimised for.
Every one of those is a quiet loss of enquiries. Seeing them written plainly is what turns an SEO score into an action list.
From score to fixes
Once you have your SEO score, work through it in priority order. Fix the quick wins yourself: add a missing title, tighten a weak description, unblock a page that should be public. For the deeper work, the £29 professional audit report lays out all 20 pages of findings in priority order, so you know exactly what to do and in what sequence. If you would rather have your SEO foundations built in properly from the start, the John Hitchens website build is a fixed £400, delivered in 2 to 3 days.
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