Speed: does your site respect a visitor's time?
- Does your site load fast on a phone? Most people visit on mobile data, which is slower than office broadband. If your homepage takes several seconds, you are losing people before they read a word.
- Are your images the right size? A photo saved straight from a camera can be several megabytes. Sized and compressed properly, the same image can be a fraction of that with no visible drop in quality.
- Does the page settle quickly, or does it jump around as it loads? Content that shifts while loading makes visitors mis-tap and lose trust.
SEO: can people actually find you?
- Can Google find all your pages? If your key pages are not indexed, they cannot appear in search, no matter how good they are.
- Does every page have a clear title and description? These are what people see in Google results. Vague or missing ones cost you clicks even when you rank.
- Do your headings describe the page? One clear main heading per page helps both readers and search engines understand what you offer.
- Do your pages target words your customers actually type? Industry jargon is not always what a buyer searches for.
Mobile: is your site genuinely usable on a small screen?
- Are buttons and links easy to tap? Cramped links cause mis-taps and frustration.
- Is the text readable without pinching and zooming? If a visitor has to fight the layout, they leave.
- Does your contact form work on a phone? A form that fails on mobile is a silent enquiry leak. Test it on an actual phone, not just a shrunk browser window.
Security and trust: will visitors feel safe?
- Does your address start with https? Without it, browsers warn visitors that your site is "Not secure", which is a poor first impression.
- Is your certificate valid and up to date? An expired certificate throws a full-page warning that stops most visitors dead.
- Are your contact details easy to find? A real address, phone number and business email tell a visitor you are a genuine UK business, not a fly-by-night.
Content and conversion: does your site ask for the enquiry?
- Is it obvious what you do within five seconds of landing? Confused visitors do not become customers.
- Is there a clear next step on every page? Call, email, book, enquire. If the visitor has to hunt for how to get in touch, many will not bother.
- Is your most important information above the fold? People decide fast. Bury the good bit and you lose them.
Accessibility: can everyone use your site?
- Does text have enough contrast against its background? Pale grey on white is fashionable and hard to read.
- Do images have text descriptions? These help visitors using screen readers, and they also give Google more to work with.
- Can the site be used with a keyboard alone? Not everyone uses a mouse or touchscreen.
Turn the checklist into a real score
Ticking boxes by eye is a good start, but some of these checks are hard to judge without measuring. That is what the scan does. Paste your address and PageScore grades all five areas in about 8 seconds, then tells you which to fix first. For the full breakdown, the professional audit report is £29, delivered instantly, with all 20 pages of findings in priority order. If you would rather have the whole thing built properly, the John Hitchens build is a fixed £400, delivered in 2 to 3 days.
---